Agenda item
SOCIAL MEDIA PROTOCOL
To receive a report (copy enclosed) from the
Monitoring Officer which sought the Committee’s views as to the most appropriate method of providing guidance to Elected
Members in respect of their use of social media.
Minutes:
A copy of a report by the MO, which sought the
Committees’ views as to the most appropriate method of providing guidance to
Elected Members in respect of their use of social media, had been circulated with
the papers for the meeting. A copy of
the draft Welsh Local Government Association (WLGA), Social Media: A Quick
Guide for Councillors was circulated at the meeting.
The MO explained that the use of social media in all walks of life had become
an accepted form of communication and engagement. There had been an increasing desire amongst
sections of society to access information and to communicate through the
various forms of social media such as Twitter, Facebook etc. Social media was a term which described easy
ways to publish information on the internet and the term was generally used to
describe how individuals, companies and other bodies share information and
create discussions online. The ease with
which information could be distributed, and the increasing number of people
utilising social media to access information, would mean that the way in which
Councils and Councillors interact with the public would change.
He explained that although there were many benefits to the use of social
media, there were potential pitfalls.
The guidance on the Code of Conduct made repeated reference to the use
of social media reminding Members that the Code of Conduct applied to their
activities online in the same way that it applies to other aspects of their
role and many Authorities had issued guidance to Members about the use of
social media. These documents varied
between being extensions to the Code of Conduct and Ombudsman’s advice to more
holistic documents advising of the potential uses of social media whilst
containing sections dedicated to the potential conduct issues.
There was a potential for increased engagement through social media if
the Council adopts a policy of webcasting its meetings. Evidence suggested that the use of webcasting
would engage sections of the community who rely on receiving their information
online and may wish to communicate with the Council and Councillors through
social media. Training had been provided
to Elected Members on the use of social media and a copy of the training
materials had been included in Appendix 1 to the report. Guidance had been produced for Elected
Members in 2010 regarding the use of social media and a copy the guidance had
been included in Appendix 2 to the report.
The Chair highlighted the
importance of ensuring that Councillors were made aware that information
imparted through the social media would be in the public domain. He suggested that training programmes include
advice on the use of social media and be utilised to remind Councillors that
the Code of Conduct also applied to activities online. The MO explained that social media training
had previously been provided and he agreed to liaise with Corporate
Communications Team regarding the use of social media as a tool by Councillors. The Committee were informed that Denbighshire
did not at present have a prohibition on Councillors using social media during
meetings. Standing
Orders only dealt with a prohibition on disrupting meetings and were silent as
to social media. The MO explained that in the
event of the introduction of webcasting there may be a need to review the
Council’s Stand Orders and possibly assess the provision of Member training to
circumvent any potential problems.
The Committee considered and
confirmed the merits of introducing a protocol on the use of social media and
following an in depth discussion, it was:-
RESOLVED – that the Monitoring Officer, in conjunction with the
Corporate Communications Team, compiles a protocol document for consideration by
the Standards Committee utilising the WLGA guidance circulated.
(G. Williams to
Action)
Supporting documents:
- Soc Media Report, item 8. PDF 35 KB
- Soc Media App 1, item 8. PDF 1 MB
- Soc Media App 2, item 8. PDF 435 KB